Objectives

The primary goal is to create a strong European-wide network of advisors with expertise in organic farming. This will involve connecting advisors and advisory networks from different sectors and countries. The project will support continuous exchanges between advisors and different advisory networks, fostering collaboration and shared knowledge. Another key focus is to create greater visibility for advice on organic farming, improving its accessibility, particularly within traditional extension services.

The project aims to inspire and challenge the mindsets of both advisors and farmers by developing narratives that highlight the benefits of organic farming. These narratives will include examples of good practices from various sectors and European regions. Additionally, the principles of organic farming and related concepts, such as agroecology and regenerative agriculture, will be explained. The project will compile relevant data and materials for advisors and farmers, covering the impacts of organic conversion at the farm level, such as finances, input sourcing, market access and available support.

To enhance advisors’ knowledge of organic farming practices, the project will offer online courses and create opportunities for in-person exchanges, such as cross-visits. In addition, relevant materials will be translated into multiple languages to ensure broader accessibility for advisors across Europe.

The project will also work on improving advisory methods by raising awareness about different types of advice, such as group coaching, impartial and farm-tailored advice, peer-to-peer exchange techniques, and conversion planning. Furthermore, it will provide a wide range of soft-skills training to enhance advisors’ effectiveness.

To build the organisational capacity of advisory services, the initiative will highlight successful business models for providing advice. It will also support the establishment of mentoring networks, pairing beginners with experienced organic advisors and farmers to foster professional growth.

The project will assess the current status of policy measures aimed at supporting organic farming and will develop policy recommendations for administrations and policymakers. These recommendations will help strengthen the support available for organic advisory services.